From Masterplan To Masterclass: How Oasis Monetised Their Fans' Loyalty
In the wake of the recent iconic Oasis gigs I wanted to help end the fruitless and hackneyed speculation about how famous music bands generate profit via the revenue streams they have. I’ve sat through enough conversations about ticket prices to serve a lifetime’s need. How Do Bands Like Oasis Really Make Their Money? For a band like Oasis, they have more revenue streams than most famous bands. Whether it is collabs with clothing brands for the merchandise, tickets to live performances, dynamic pricing on tickets, promotional tie-ins or music streaming royalties; Oasis Corp has a finger in many pies. Decades Later, Oasis Still Chart Well Take for instance the hardest aspect of working in music – songwriting. Oasis has written a lot of top tunes. “Wonderwall” has been covered over 100 times, most notably by Ryan Adams, Cat Power, LeAnne Rimes and Brad Mehldau Trio. Indeed, Oasis wouldn’t have the audience Oasis commands without the back catalogue of anthems like Wonderwall...