From Masterplan To Masterclass: How Oasis Monetised Their Fans' Loyalty

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In the wake of the recent iconic Oasis gigs I wanted to help end the fruitless and hackneyed speculation about how famous music bands generate profit via the revenue streams they have. I’ve sat through enough conversations about ticket prices to serve a lifetime’s need.

How Do Bands Like Oasis Really Make Their Money?

For a band like Oasis, they have more revenue streams than most famous bands. Whether it is collabs with clothing brands for the merchandise, tickets to live performances, dynamic pricing on tickets, promotional tie-ins or music streaming royalties; Oasis Corp has a finger in many pies.

Decades Later, Oasis Still Chart Well

Take for instance the hardest aspect of working in music – songwriting. Oasis has written a lot of top tunes. “Wonderwall” has been covered over 100 times, most notably by Ryan Adams, Cat Power, LeAnne Rimes and Brad Mehldau Trio. Indeed, Oasis wouldn’t have the audience Oasis commands without the back catalogue of anthems like Wonderwall, Supersonic, Acquiesce, Live Forever et al. The songs ensure Oasis make royalties of various kinds from both a) the music written, and b) the Oasis performance that went into making the songs.

Oasis is currently in the top ten of the weekly UK YouTube charts because of their songwriting that still resonates. Last week it had 2,806,929 weekly views and it has been in the weekly charts for as long as these charts have been recorded. There’s no replacement for original thinking and social relevance like Oasis can claim.

Merch: The Invisible Cash Machine Behind the Music

Merchandise is the revenue stream that along with tickets is the most visible to fans. The line between a song being written, streamed repeatedly and money in the band’s pocket is less than straight (or visible). Oasis have tapped into the fact that people want pop culture merchandise and if music bands don’t lay claim to the demand, then meme-makers Waterford Whispers News, News Thump or Hairy baby undoubtably will make t-shirts and cups to beat the band (hah!).

Adidas, Oasis, and the Power of a Perfect Collab

I believe something monumental has happened about Oasis and their collaboration with Adidas for Oasis Live 25 merchandise. Suddenly three stripes entered the consciousness along with baggy jeans and bucket hats in a way I don’t remember from the 90’s. In time to come, I believe it’ll be less about the stadium show and more about Adidas and what thunder they stole from Liam and Noel.

The New Economics of Live Music: Dynamic Pricing

The final point I want to touch on is ticket prices. There seems now to be no ceiling on how much is allowed to be charged for music gigs. Indeed, music gigs seem to just get more expensive. The reason is dynamic pricing has been introduced like the airline industry or hotel rooms whereby ticket prices fluctuate on demand. The band has a part to play too as it can cap the number of gigs it can perform for any one region. By doing two gigs instead of five, the demand can result in higher per head prices.

The Impact on Music Fans Means Some Might Miss Out

In the run up to the gigs in Dublin, Ireland people have been charged on average €450 to see Oasis.

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