How video impact is reducing in the era of AI

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Did you ever watch a video and wish you had spent the time more wisely?

Recently I, much like others, have had my eyeballs inundated with hundreds of AI-generated videos. The sources of such videos have ranged from the President of the USA to peers, but the value instilled by AI has been nonetheless the same: none. Not to mention a lingering feeling of annoyance.

Take, for instance, the celebrity-imitating babies rapping or singing songs, acting out famous movie scenes, being talking heads on iconic sports interviews and guesting on podcasts telling jokes. Sure, these videos can lead to likes, but are short-lived, even by the standard of instant gratification which permeates now. A video posted on a public forum can have arrived at and surpassed virality and still be worthless, in my humble opinion.

The effect of how video is used and by whom

When the Presidential seal is on a video celebrating hostile occupation of foreign land, the credibility that Presidential video messages once provided is surely removed. You can’t imagine George Bush addressing the people in this way! Trump may be the TV-President but with AI now in the mix, the lines are blurring between reality and fiction more so than any time I can remember. AI videos are a tool that anyone can use, so the exposure to abuse of AI is considerable.

Free speech is exalted and has led society to a place where AI is in everyone’s hands, but whether that has been positive or negative is a subject of opinion. 

The hollowing out of the value of video

The best-case scenario is that the advent of videos made by artificial intelligence means videos are made at a lower cost. Anyone can animate anyone on a video. Given that creativity of humans has been cast as a differential between us and AI, is it nonetheless reducing human effort to produce videos? Unmistakably, yes. Therefore, it becomes an echo-chamber, unpoliced and self-perpetuating the same values held by its creators.

How AI in videos is currently regulated in daily life

In short, it is not. The platforms hosting these videos for our consumption are complicit because of that exact reason – they are the medium for such videos. Given that the platforms have some basic tools to identify AI content is meaningless given what is not marked as AI.

In closing, if you need an example of how people have become saturated by bogus video you need only look at the Marvel and DC stables full of unworthy films. 

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