What digital marketing strategies can learn from AI

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What are the best AI prompts you can fashion for your brand? It’s a question that many have asked of themselves. Luckily, the answer is here as I recap the best I have used.

Write page titles and descriptions for SEO

This following prompt will improve SEO for any brand, just swap out your money page for the sale page linked in it. 

Write me a succinct 60 character summary of the following page then follow up with a very short three-sentence expansion on this highlighting why someone should choose the brand. https://www.carraigdonn.com/pages/sale

I use Copilot but you’re free to use whatever AI tool.

In the image, there is the new page title that the prompt generated and at the bottom is the page title that was already in use. You can see that these are very close, with the newly-generated one bettering the older one, arguably. This is a page that would have been honed for this post-Christmas sale period, so the closeness is a good thing. See too the description, which while less important, is what people have a chance of reading before they click through from their favourite search engine or social media ad. That, again, is quite similar to what is on the Carraig Donn page with fast delivery, range etc. noted. 

For paid media, however, the seeking out of performance may need a push, meaning; you might have to tweak and test to see what works.

Create interchangeable landing page calls to action for A/B testing

To optimize ad performance and as a bonus increase ad efficiency, you can use the following prompt:

Create compelling calls to action for a landing page linked promoting new offers designed for the brand's audience. Highlight key benefits and encourage conversions in the persuasive short one or two word calls to action. https://www.carraigdonn.com/pages/sale 

Here’s what Gemini AI outputs:


The CTA's (call to action) are: 

Shop Sale
Grab Now
Save Big
Ends Soon
Shop Offers
View Deals
Half Price
Last Chance

These ones seem better than what's there. The AI has even told you which one would be the best pick, its first CTA output - Shop Sale. Now you have more than a half dozen CTA's to choose and test in your A/B testing efforts.  

You can even try again with a different page along with the prompt. Switching tools for a second, the output from CoPilot is in the screengrab image. AI will give very many variations depending on where your audience is at, at a given time in their journey. So you can sculpt a A/B test easily using one or two of the suggestions from AI.   

A screenshot of a computer AI-generated content may be incorrect.

Content drafting for SEO / GEO using AI tools

Draft a 500-word blog post on the benefits of buying Irish at Christmas used to be a big ask. With AI in digital marketing however, that pain is past. Simply use this prompt:

Draft a 500-word blog post on buying Irish at Christmas for the Carraig Donn audience, using their brand voice & focusing on the jewellery and value.

With ChatGPT’s help: 


So now you as a digital marketing professional can leverage AI tools like ChatGPT, Copilot, and Gemini to automate and optimize routine tasks. Use for SEO, content creation and paid media. 



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